Loud Apparel Spring/Summer 2013 Collection - Minimal, edgy and statement-making; Loud Apparel’s childrenswear combines the nonchalant look of London with a high-fashion attitude stemming from Italy.
Although geometrical and monochromatic are not words usually applied when describing childrenswear, somehow they have weaved their way into Loud Apparel's vocabulary pairing themselves with words such as playful and imaginative.

From basic graphic tees with silly slogans to a stunning hole-punched leather jacket, Loud Apparel has your kids covered and looking awesome this spring.

More at loud-apparel.com

Hackett London Rugby Shirts For Kids - Well tailored rugby shirts are on the top of our list for boyswear as of late and Hackett has released a whole slew of of ‘em.

Alongside a few sponsored Aston Martin x Hackett collabo rugby shirts, which happen to be our favorites, well detailed Hackett emblems for fictitious boat racing teams, ski clubs, schools, etc. are embroidered upon blocked, striped and sashed Reds, Greys and Blues.

The super soft pique cotton shirts are easy-to-wear and can be pulled off so well by kids.

Available via hackett.com and littlefashiongallery.comĀ 

Loud Apparel Autumn/Winter 2012 Collection - Let’s skip ahead a bit and examine Loud Apparel’s AW12 collection. Minimal and cutting-edge, this brand-to-watch has captured our attention with their unique English Worsted wool pieces. Although the colours are classic and limited mostly to greys, blacks and blues, the collections beautiful details, geometrical shapes and all together well-thought-out designs are inspiring in this world of kidswear. The SS12 collection is now available online if you would like to see more from Loud-Apparel.com.

Official London 2012 Olympic Mascots - In less than a year, London will be hosting the 2012 Summer Olympics. In celebration of the prestigious sports event, two official mascots were created to represent London: Wenlock, the Olympic mascot and Mandeville, the Paralympic mascot.

The funny-looking one-eyed mascots were said to have been created by the last two drops of British steel used for the London 2012 Olympic Stadium. The curious, motivated and friendly mascots both feature a camera-lens eye so they can capture everything they see and a light on their head that represents the iconic taxis of London. Their goal as mascots is to bring positivity, inspiration and excitement about the Olympics to all the people of the UK and the World.

Get your kids in the spirit of the Olympics by checking out the mascots’ webpage and finding out more about what Mandeville and Wenlock will be up to until Summer 2012. Visit mylondon2012.com